Storytelling

We consider storytelling a tale that connects with the target audience and establishes an emotional bond to ensure personal connection. Through storytelling people get involved at a personal level, the impact of the story is likely to stay with them longer; it lingers, often resulting in action. During the community outreaches, we encourage the audience to tell their stories through which we understand the magnitude of the problem which we are trying to solve.

A powerful story is just half the battle won. Some of the most moving stories can fail to leave an impact if not told effectively. Therefore, the way a story is conveyed holds great significance. In future we hope to document the stories we think will inspire change.